BBC Media Action is the BBC‘s international development charity, funded independently by external grants and voluntary contributions. The purpose of the organization is to use media and communication to reduce poverty, improve health and support people in understanding their rights.
The ‘Invaluables’ a new campaign designed to shift perceptions about waste picking and informal waste pickers in the city of Bengaluru.
We are proud to be part of such an amazing campaign designed for noble cause.Starting from Ideation to the execution we played a key role in executing the campaign .
The most challenging job was to create something impactful design which can communicate perfectly to the target audience & Finding right medium for communication Our production &  design team worked for 2 month to design a replica of 7ft  dry waste structure which was carried to various venues to create an impact of communication .

Colleges & tech park activation was a key campaign to promote invaluable recyclers.