The vision of DKMS Foundation India is to fight blood cancer and blood disorders. They are constantly working towards registering potential blood stem cell donors\
They have saved so many lives by promoting , motivating common people to support blood cancer by registering themselves as potential stem cell donors.
It’s truly a tough job to create awareness on a very sensitive subject which usually common people are not aware of but when Team Brandland is in action mode every challenge is acceptable .
The challenge was how do we draw the attention of the public in a busy mall. Dance is one solution where a common person gets engaged .We hired a group of professional dancers to perform on some peppy tracks as well as a huge LED board in the middle of NEXUN forum mall displaying the communication followed by a perfectly planned PR .