Walk to Smack Diabetes – An Unique way of Promotion
Nov Month is one of the most important month for any healthcare sector for very common reason which is “ Diabetes Awareness Month “ Nov 14 is world diabetes day celeberated world wide to raise awareness on diabetes & life style management .Many Healthcare organization come forward to conduct enormous no of social campaign & gatherings to give a loud message about diabetes as well as healthy life style .Brandland is a private organization – a marketing agency which is known conducting unique events in various theme , Diabetes or healthcare event is very close to us .Walk to Smack Diabetes is our own Brain child to raise awareness on diabetes every month .Every year we conduct walk to smack diabetes where 100 of families take part to be part of this social cause specially sr citizens & youth .This year we conducted Walk to smack Diabetes on Nov 17, Sunday with Support of our Title Sponsor “Amsha venture “ (real estate marketing)at an amazing venue “ Bhuvi By Amsha “ Supported by Mfine healthcare & ID fresh
a. Real estate marketing & health awareness walk?
Yes , Sounds strange but this is what uniqueness of this event , every time we take up promotion project of any real estate its kind of same old age traditional way of promoting the brand .The best way to sell a real estate project is to show the project to your target audience which we call “site visit”
To make 1 flat sales done atleast 10 site visit happens , Real estate industry also make marketing efforts to make site visits done for referral marketing & word of mouth Marketing . fundamental of “ site visit “ is the basic ingredient of this event .So we decided to conduct an health awareness walk starting from one real estate project
b.why bhuvi by amsha project?
Amsha venture one of the well respected real estate Marketing brand in Bangalore known for their quality of construction , on time delivery & Business ethics , they launched a beautiful project by name “ Bhuvi By Amsha “ – the project Motto is to celebrate life with the healp of healthy life style which they provide at their project a well equipped gym ,open gym , swimming pool & other plenty of amenities most importantly a “ celebration zone “ which is given to all residents . Healthy life style awareness walk starting from celebration zone , what best venue can happen for walk to smack diabetes .
This is an unique event which focus on Product Demonstration , media coverage , neighborhood engagement , CSR initiative as well as sales initiative .
d.Real estate Marketing Budget
Well, This wont make big hole in your marketing pocket , 40 % of your traditional marketing expense is what this kind of event budget .A perfect campaign for 360 * promotion of Your Brand .
500 to 1000 families come together to raise awareness on health & lifestyle , yes not all of them your target audience but even if you take 40 % of them still a big no for the given budget . This is not just all about sales initiative , this kind of event also attracts media & PR
A 7 km walk from the project “ bhuvi By Amsha” ,1 month aggressive marketing promotion in neighborhood to join the cause which includes BTL activities , radio , Print , Digital & health blogs .On event day Free health check up ,T shirt free food , water , Zumba session , Kids fun ,contest & goodies .
g.Positive Vibes & word of mouth
An health Awareness activity is definitely create a positive vibes in your neighborhood & the credit goes to the Brand who initiate it , Your existing client & stake holder who joins event & then they become your Brand ambassador to the world . Word of mouth about your Project & initiative plays a great role .
So what you are waiting for ?call Brandland to make a plan & execute unique promotion way