A road show is defined as a marketing event that takes place on-site with the (potential) customers. It is usually carried out as a tour covering various vantage points / target location set by client – one of the key marketing strategy for hyper local marketing. A good agency understands the client budget, clients creative, clients target customer & reach as well as execute perfectly as planned.
The purpose of roadshows is to take your company’s message and brand on the road. Roadshows are often done in sequence and occur in a handful of cities in an effort to increase brand awareness and product knowledge. Roadshows are a great way to spread the word in an in-person, interactive format and reach those you may not have been able to otherwise.
Typically, roadshows are half-day events which continues 3 month & beyond that bring customers, prospects, and partners together for thought leadership, product demonstrations, and networking. Many companies do roadshows for a variety of reasons. Not just companies in India we have seen political party adopting road shows as key strategy to reach voters & communicate their agenda directly to voters. We brandland team have executed more than 35 road shows so far across industry and new product launch.
5 Reasons You should go for Roadshows
- Real estate Road shows – Well , real estate marketing is probably the toughest marketing you could think of – the sales & marketing which involves site visit , live interaction , model flat demonstration which is literally not possible on a 16 x 8 canter but yes a model flat cut outs made of sun board acrylic / any temporary material can be created on canter which can be easily demonstrated to target audience by visiting their society – Real estate usually generate leads from on ground activation like property expo where they show case their new project in the form of stall but as current covid situation has kept event industry on a pause mode the best way to create a temporary stall on canter & make road show activation effective with the help of agency like BRANDLAND . A stall which will have project information, representative to detail. TV screen for presentation & offer announcement could be the best way to do roadshow & to make it easier execution BRANDLAND team is always ready to make your marketing effective.
Amsha canter activity - A Moving retail pop up store – Retail giants like Levis , Pantaloons has already adopted this model since last 3 month specially during covid time when the footfall to retail store has gone drastically down by 70 % ,A perfect pop up store can attract & generate demand for your products , Your creative team has lot to contribute here . Make the pop up store more interactive, Best way of product demonstrating, visibility, offers (as festive time is coming up in india ) , Music & announcement can do wonders . In fact, you don’t have to really waste your energy planning of same when you can have an agency like BRANDLAND who can do that for you at affordable cost so that client can focus more on Product.
3.Automobile Launch – Imagine a newly launched automobile nicely decorated with all features listed on a digital board as well as a demo video going on a 42 inch LED screen kept on a movable truck & get displayed at your society gate or inside the society with prior approval taken by BRANDLAND agency – The show definitely going to attract your target customer to come down & check the features by themselves without visiting to your showroom during covid time. Make sure your presentation is as amazing as your product or you can trust agency like BRANDLAND
4.Product Launch – One of the most effective way marketers have tried since years one great product launch road shows to quote is “LIPTON TEA “ road shows & “RED BULL “ Lipton tea did road shows where the vehicle carried a big Lipton tea bottle all around the city with free sample distribution has done wonders to their marketing campaign likewise RED BULL roadshows with creative BIG RED BULL CAN on canter filled with red bull sample bottle usually parked near any sports event & vantage point of city .
5.Reach to Your target customer – When the whole world is confined to their home, the fun of outdoor shopping, buying home or any other essential / non-essential purchasing has been limited to digital buying but the fun of touch & feel factor is irreplaceable, which can be done through road shows vehicle.
BTL is one of the key aspect of any marketing planning, the value of BTL is understood during this covid pandemic when brand is doing everything to reach customers place, having BRANDLAND as an agency can do magic to your marketing execution.
Connect Brandland team- events@brandland.in for road shows, BTL , offline marketing , Brand promotion , event marketing ,media release & digital marketing too.